About Us

Are you a professional consultant, CPA, or marketer who is researching a particular industry for a client? Or maybe you are considering starting a new business venture or entering a new market, but would like to do some due diligence research first.

Vertical IQ provides expertly written, comprehensive reports on over 200 U.S. industries to quickly educate users on the unique trends, challenges, and opportunities within each vertical. We place great emphasis on how firms in a particular industry operate financially, such as how cash flow and capital spending works. Our team of professional researchers scour government reports, production data, and other primary sources to develop our industry profiles, which are then reviewed quarterly for necessary updates, so you know you always have the most up-to-date industry information.

In every Vertical IQ industry report, you will find easy-to-digest content including industry trends and forecasts, how firms operate, risks to watch out for, quarterly insights, financial benchmarks, and much more.

The Vertical IQ reports are currently used by over 21,000 users as part of a subscription service. We are now making each industry report available a la carte– for individual purchase–for those who need to quickly and easily understand what is happening in a specific industry and how firms operate within that particular vertical.

We add new industry reports every month, and we welcome your input on which new industries should be added, as well as feedback on the value of the content included in each report.

Our Founders

Bobby Martin

President and Co-founder

Bobby Martin, president and co-founder of Vertical IQ, also co-founded and served as president of First Research, a leader in sales intelligence. In 2007, First Research was sold to D&B Corporation. Before founding First Research with Ingo Winzer in 1998, Bobby spent more than six years with Bank of America managing a large commercial banking pool of customers in Wilmington, North Carolina. Bobby graduated magna cum laude, earning his economics and banking degree from Appalachian State University in Boone, North Carolina; he now serves as vice chairman for the Center for Entrepreneurship at the university. Bobby is writing a book about entrepreneurship in his spare time.

Bill Walker

EVP of Product Strategy and Co-founder

Bill Walker is EVP of Product Strategy and co-founder of Vertical IQ. He manages development and updates research content and functionality of the company’s products. Prior to Vertical IQ, Bill led the research team at First Research, where he added major new features and nearly doubled the content of its industry intelligence tools. Bill has over 25 years of experience in technology marketing and management, including as industry marketing manager at Hewlett-Packard. He earned a B.S. and master's in systems engineering from the University of Virginia and an MBA from Stanford University.

Nick Miller

Consultant and Co-founder

Nick Miller is a shareholder, consultant, and co-founder of Vertical IQ. His career began at The First National Bank of Chicago in 1973 where he focused primarily on real estate construction lending and workouts. In 1976, he joined the management consulting practice at Touche Ross & Co., specializing in financial services companies. After three years with Touche, he joined Omega Performance Corporation, providing consulting services and training services to business and consumer banking groups in the U.S. and Canada. After 14 years with Omega, Nick founded Clarity Advantage in 1991. He currently serves as president of Clarity, which accelerates bank sales to small and medium-sized businesses to generate more profitable relationships faster. During the last 30 years at Clarity, his clients have included many of the largest 50 banks in the U.S. and Canada and their subsidiaries in the Caribbean and Latin America. Nick has been published or quoted in journals including Sales & Marketing Management, Banking Strategies, Commercial Lending Review, The RMA Journal, and The American Banker. Nick earned a B.A. in economics from Dartmouth College and an MBA in finance from The University of Chicago.

Susan Bell

Director of Customer Success and Co-founder

Susan began her career in marketing with a Mid-Atlantic power company, then spent the 1990s with Bank of America as a premier banker and branch manager before becoming a sales leader at First Research. After First Research was sold to D&B Corporation in 2007, she managed commercial accounts for the West Coast territory. At Vertical IQ, Susan is responsible for managing customer relationships and developing new relationships. She graduated from the University of Delaware with a B.A. in communications and public relations and a minor in Spanish.