Privacy Policy

Vertical IQ is committed to protecting the privacy of our customers. To this end, we will only collect your name and contact information in our customer database for the following purposes:

  • To enable you to download industry reports that you have purchased;
  • To inform you via email of new content and special offers for our website and to respond to feedback or inquiries for customer support.

Vertical IQ will not disclose your personal information outside of our organization.  You can opt out of receiving email notifications from us by using the “unsubscribe” button at the bottom of each email.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell and deliver our industry reports to you.  Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your report purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.